Zari AI/AI Visibility
AEO & GEO: answer engine and generative engine optimisationRanking on Google isn’t the whole game anymore.
When someone asks ChatGPT, Perplexity or Google’s AI Overview who to call, AI visibility decides whether your business gets named. Zari AI audits and fixes the structure, schema and citations behind that.
AEO gets your answer read. GEO gets your business named. Most sites are built for neither.
ChatGPT · Perplexity · Google AI Overviews · Gemini · Copilot
Two different problems. Most businesses have solved neither.
Answer engine optimisation (AEO) is structuring your content so a search engine or AI assistant can lift a direct, accurate answer out of it, the way a person would answer a question out loud.
Generative engine optimisation (GEO) is making sure your business is the one an AI model actually names when it generates that answer, through clean technical access, structured data and real citations elsewhere on the web.
Traditional SEO still matters. But a page that ranks well on Google can still be invisible inside an AI-generated answer if it isn’t structured for one.
Six things that decide whether AI can find and trust you.
Answer-first content structure
A clear, direct takeaway under every heading, so an AI assistant can quote your answer instead of skipping past it.
Structured data and schema
FAQPage, Organization and service schema that tell AI crawlers exactly what you offer, not just what your page says.
Technical crawlability
robots.txt, llms.txt and clean page structure, checked against what AI crawlers can actually read, not just what Google sees.
Citation and brand-mention audit
Where your business is, and isn’t, mentioned on reputable, unbiased third-party sites. GEO rewards real brand mentions, not domain authority or backlink count alone.
AI search monitoring
Running real prompts through ChatGPT, Perplexity and Google AI Overviews to see whether, and how, your business gets named today.
A prioritised fix list
Specific, ranked changes, not a 40-page report nobody actions. The same roadmap format as the Business & Technology Audit.
Most SEO reports measure rankings nobody checks anymore. This one measures whether AI actually mentions your name.
Three weeks, not a quarterly retainer.
A fixed three-week engagement: we test, fix and re-test your AI visibility, then hand it back to you. No open-ended retainer.
We start by establishing where your business already stands, run real prompts across the major AI assistants, and check what they can and can’t see on your site today.
From there we fix the technical and structural gaps directly, and hand you a plain list of what changed and what to watch.
Test real prompts across ChatGPT, Perplexity and Google AI Overviews. Confirm indexing with Google Search Console and Bing Webmaster Tools, and validate schema against Schema Markup Validator. Audit crawlability and content structure.
Structured data, llms.txt, answer-first content edits and technical crawlability fixes, implemented directly.
Re-run the same prompts, confirm what changed, and leave you with a plain-English list of what to monitor next.
The bits people actually want to know.
What is AEO (answer engine optimisation)?
AEO is structuring content so a search engine or AI assistant can extract a direct, accurate answer from it. It means leading with the takeaway, using clear headings, and writing definitional sentences an AI can quote without misrepresenting you.
What is GEO (generative engine optimisation)?
GEO is making sure your business is the one an AI model actually names when it generates an answer. It depends on technical crawlability, structured data, and genuine citations of your brand on other reputable sites, not just backlinks.
How is AEO/GEO different from traditional SEO?
Traditional SEO optimises for ranking on a results page a human scrolls through. AEO and GEO optimise for being the single answer an AI assistant gives, or one of a handful of businesses it names. A page can rank well on Google and still never get mentioned inside an AI-generated answer.
How do you measure AI visibility?
We run a consistent set of real prompts through ChatGPT, Perplexity, Google AI Overviews and similar tools, before and after the engagement, and record whether and how your business is named. It is a direct test, not a proxy metric.
Is this part of the Zari AI Business & Technology Audit?
AI visibility is one of the areas the Business & Technology Audit can cover. Businesses that specifically want an AEO/GEO-focused engagement, without the wider CRM and operations review, can enquire about it as a standalone project.
Find out what AI already says about you.
Before you spend another dollar on SEO, find out whether ChatGPT, Perplexity and Google’s AI Overview can even find you, let alone name you.